Cambridge Innovation Center (CIC) was opening their first co-working space in Philadelphia & wanted to engage a diverse segment of the Start-up community to attend their Grand Opening event.
We promoted & executed the “36for75” campaign that invited entrepreneurs to attend their Grand Opening where they would have the opportunity to pitch their company/idea in an effort to win free co-working space at CIC for 3 months. On the day of the event, REC produced the official “Pitch Room” equipped with professional cameras, lighting, & microphones for individuals to record their 60-second videos that were later edited & delivered to CIC to select the winners.
Separately, REC produced a walkthrough video of CIC’s space that has been published on their website & social media platforms to showcase their Philadelphia location to prospective entrepreneurs & partners.
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